24 renders across 8 ad concepts. Every thumbnail links to the
full-resolution PNG in this folder. Generated by the ads engine — one spec per ad, all
placements from it.
Offer copy verified · creative approval still required
Confirmed by Mark on 1 September: promotion may begin 3 September;
the sale runs 5–7 September and ends Monday at 11:59pm Pacific.
Confirmed offer: 20% off regularly priced items with code
LABORDAY26; already marked-down items are excluded. Every render carries the
code and exclusion.
Unsupported language removed: no unqualified sitewide,
everything, every headlamp, or only sale of the year claim remains.
Ads Manager copy: each concept now follows the
Meta Ad Copy Framework (2025) — primary text at or below 125 characters,
headline at or below 27, a 30–60 character description, and the predefined Shop Now CTA.
Use Ends tomorrow only on Sunday, Sept 6; use Ends tonight
only on Monday, Sept 7.
Backgrounds are pending approval. The photography crops are unapproved
in the ledger. Verified offer copy does not by itself clear an image for trafficking.
Promo-first — confirmed copy
All eight concepts use the same offer-first commercial message so the imagery—not copy drift—provides the variation. Each card includes a Sunday “Ends tomorrow” version and a Monday “Ends tonight” version. Both retain 20% off, code LABORDAY26, the regular-price qualification, marked-down exclusion and exact 11:59 PM Pacific cutoff.
Labor Day · coastal camp setup — HM70R
ld-promo-coastal-tent
The HM70R is naturally worn while tensioning a tent line, pairing the offer with a recognizable hands-free camping task.
Urgency-first Meta copy
Choose one date-locked version · do not mix flight dates
Sunday, Sept 6 · Ends tomorrow
Primary text105/125
Ends tomorrow: get 20% off regularly priced Fenix gear with code LABORDAY26. Shop before the sale closes.
Headline21/27
20% Off Ends Tomorrow
Description52/60
Marked-down items excluded · Ends Mon at 11:59 PM PT
CTA
Shop Now
Monday, Sept 7 · Ends tonight
Primary text105/125
Ends tonight: get 20% off regularly priced Fenix gear with code LABORDAY26. Shop before 11:59 PM Pacific.
Current delivery set: eight concepts in the three requested Meta image
ratios—1:1, 4:5 and 9:16—for 24 rendered ads.
Product treatment: six lifestyle plates show the named Fenix product being
naturally held, worn or mounted for the task. The two homepage carryovers use the current
live three-product still life. Offer copy, product facts, pricing, logo and CTA remain
deterministic engine layers.
Layout gate: strict rendering checks platform safe zones, clipping and
logo-to-copy clearance. A render fails when two individually edge-safe elements collide.
Rebuild this page:node build-review.mjs from this folder.
It reads whatever PNGs are present.
